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Re: Bench shirt

Posted By: Jason "Megathrust man" Burnell
Date: Monday, 20 August 2007, at 7:06 p.m.

In Response To: Bench shirt (Darrell)

Darrell,
I don't know that there is any way of knowing the answer to that - not sure that anyone has an accurate measure of sales for the entire IPF.

RUMOR has it that one company sent free shirts to almost 100 percent of the lifters at Bench Worlds a year or two ago and therefore claimed damn near all the medals that year. I'll tell you what, IF THAT IS TRUE, it was a damned fine marketing strategy. Not sure if that is a real indicator of "popularity" but was an excellent move.

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